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Promotional SMS: What it is and how it works

High open rates

SMS messages are opened at a much higher rate than emails.

Personal and direct

They reach customers directly on their phones, a highly personal communication channel.


You can track the results of your campaigns and see what works best.

Promotional SMS messages are short text messages sent by businesses to their customers or potential customers to inform them about offers, deals, and promotions. They are a form of marketing aimed at increasing engagement, brand awareness, and ultimately, sales.
"SMS marketing is the most direct and efficient way to reach your customers in their pockets."

use cases

Promotional SMS throughout the customer journey


Send welcome messages with a special offer for first time customers. Grab their attention and entice them to learn more about your products and services from your very first interaction.

Decision making

By sending relevant and personalized offers and information in your marketing messages, you will increase the chance of enticing prospects to complete the purchase.


Send a thank you message after they have completed a purchase with a link to join your loyalty program and add points to their account and help build better relationships with customers.

After-sales Service

Send a promotional SMS for customers to receive free shipping on their next order when they complete a feedback form based on their experience with your brand. You’ll collect valuable data and leave the customer satisfied with a bonus gift.


Personalized messages show you care about your customers. Send happy birthday messages with a promo code customers can use on a purchase during their birthday month to ensure they feel valued and encourage them to purchase from you again.

Positive word of mouth

By creating delightful experiences, your customers become your brand ambassadors, sharing their love with friends and colleagues. This creates a ripple effect, welcoming new customers into your welcoming community.


Promotional SMS Marketing is Sending short text messages to customers (with their permission) to promote deals, offers, and brand awareness. It is widely known for high open rates, direct reach, quick delivery, personalized messages, measurable results.

  • Get explicit opt-in consent from every recipient.
  • Comply with local regulations regarding spamming and unsubscribe processes.
  • Use reputable SMS marketing platforms and familiarize yourself with relevant laws
  • Track open rates, click-through rates, conversion rates, coupon codes used, etc.
  • Focus on metrics that align with your campaign goals (e.g., sales, website traffic, engagement).
  • A/B test different messages, offers, and sending times to optimize results.